PRIVACY POLICY
This Privacy Policy describes how DARISA S.A. de C.V., operating as D’Argenta (“D’Argenta,” “we,” “us,” or “our”), collects, uses, and shares personal information when you visit or make a purchase from dargenta.com (the “Site”).
Simon Abraham Ampudia, acting as creative director and content contributor, assumes no personal liability for any data collected, stored, processed, or shared through this Site. All data controller responsibilities are borne exclusively by DARISA S.A. de C.V.
1. INFORMATION WE COLLECT
Device Information
When you visit the Site, we automatically collect certain information about your device, including:
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Web browser type and version
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IP address and approximate geographic location
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Time zone settings
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Cookies installed on your device
We also collect information about how you browse the Site:
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Pages and products you view
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Websites or search terms that referred you to the Site
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Interaction data such as clicks, scroll depth, and session duration
We collect Device Information using the following technologies:
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Cookies — data files placed on your device, often containing an anonymous unique identifier. Visit allaboutcookies.org to learn more.
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Log files — records of actions on the Site, including IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
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Web beacons, tags, and pixels — electronic files that record how you browse the Site.
Order Information
When you make or attempt to make a purchase, we collect:
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Full name
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Billing and shipping address
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Payment information (processed and tokenised by Stripe — we do not store full card numbers on our servers)
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Email address
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Phone number
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
2. HOW WE USE YOUR INFORMATION
Order Information
We use Order Information to:
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Process and fulfil your order
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Send order confirmations and shipping notifications
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Communicate with you about your purchase
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Screen for potential fraud or unauthorised transactions
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Comply with applicable legal and fiscal obligations
Device Information
We use Device Information to:
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Optimise and improve the Site
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Analyse traffic and browsing patterns
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Deliver targeted advertising through Google, Meta (Facebook and Instagram) and Pinterest, including audiences built from your email address or telephone number in hashed form
Legal bases for processing (GDPR)
For users in the European Economic Area, United Kingdom, or Switzerland, we process personal data on the following legal bases:
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Contract performance — processing necessary to fulfil your purchase order
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Legitimate interests — analytics, fraud prevention, and site optimisation
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Consent — marketing emails (you may withdraw consent at any time)
3. SHARING YOUR INFORMATION
We share your personal information with the following recipients, only to the extent required for the purposes described in this policy:
Recipient
Purpose
Data shared
Wix
E-commerce platform and website hosting
All data necessary for site operation
Stripe
Payment processing
Payment and billing information
Shipping carriers
Order fulfilment and delivery
Name, shipping address, phone number
Google, Meta and Pinterest
Advertising, measurement and analytics
Device and browsing data; and, for advertising audiences, your email address and telephone number transformed beforehand by a one-way cryptographic function (SHA-256), never in the clear
Affiliated companies and authorised distributors of our products
Order fulfilment, after-sales service, corporate quotations and joint promotion of the catalogue
Name, contact details and purchase history
Each recipient operates under its own applicable data protection policies. We have Data Processing Agreements in place with each of these providers where required by applicable law.
Advertising audiences. When we share your email address or telephone number with Google, Meta or Pinterest to build advertising audiences, we share only an irreversible cryptographic digest of it (SHA-256). Those platforms use it solely to determine whether you are already a user of theirs and to show you our advertising, and are contractually barred from using it for any other purpose or passing it on. You can opt out at any time through the links in section 8 or by writing to contact@dargenta.com.
Affiliated companies and distributors. D’Argenta operates several commercial branches and works with authorised distributors who resell our pieces in their own markets. Your contact details and purchase history may be shared with them so that an order, a commission or an after-sales matter can be handled by whichever part of the group is best placed to do it, and so that we can show you pieces from the catalogue through them. They may not use your information for their own independent marketing purposes.
We do not sell, rent, or transfer your personal information to data brokers or unaffiliated third parties for their own independent marketing purposes.
We may also disclose your information where required by law, regulation, or legal process, or to protect the rights, property, or safety of D’Argenta, our customers, or others.
4. DATA RETENTION
We retain Order Information for a minimum of five (5) years to comply with applicable tax and commercial law requirements in Mexico. Marketing email addresses are retained until you unsubscribe. Device and analytics data are subject to Google Analytics’ and Google Ads’ standard retention settings, which you can review in their respective privacy policies.
5. INTERNATIONAL DATA TRANSFERS
D’Argenta is based in Mexico. Your personal information may be transferred to and processed in other countries, including the United States, where our service providers (Stripe, Google, Wix) operate. These countries may have data protection laws that differ from your own.
For transfers of data from the European Economic Area, United Kingdom, or Switzerland, we rely on appropriate safeguards including Standard Contractual Clauses approved by the European Commission. Stripe and Google participate in applicable cross-border data transfer frameworks. You can obtain a copy of the applicable transfer mechanism by contacting us at contact@dargenta.com.
6. YOUR RIGHTS
EEA, UK, and Switzerland residents
If you are located in the European Economic Area, United Kingdom, or Switzerland, you have the right to:
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Access the personal information we hold about you
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Request correction of inaccurate or incomplete data
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Request deletion of your personal data (“right to be forgotten”)
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Object to or request restriction of our processing of your data
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Request portability of your data in a structured, machine-readable format
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Withdraw consent to marketing at any time, without affecting the lawfulness of prior processing
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Lodge a complaint with your local data protection supervisory authority
All other users
Depending on your country or state of residence, you may have similar rights under local law. We will honour all reasonable data rights requests to the best of our ability regardless of jurisdiction.
To exercise any of these rights, contact us at contact@dargenta.com with the subject line “Data Rights Request.” We will respond within 30 days.
7. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies for essential site functionality, performance analytics, and advertising personalisation. A cookie consent banner is displayed on your first visit, giving you control over non-essential cookies.
You can also manage cookies at any time through your browser settings. Disabling certain cookies may affect the functionality of the Site. For more information about cookies, visit www.allaboutcookies.org.
8. BEHAVIOURAL ADVERTISING AND OPT-OUTS
We use your Personal Information to deliver targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You may opt out of targeted advertising from the following platforms:
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Facebook / Meta: https://www.facebook.com/settings/?tab=ads
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Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of multiple advertising networks at once through the Digital Advertising Alliance opt-out portal: http://optout.aboutads.info/
Additionally, you can opt out of Google Analytics specifically by installing the Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout
Marketing Emails
We may send you marketing emails about our products, new collections, and promotions. You can opt out at any time by clicking “Unsubscribe” in any marketing email, or by contacting us at contact@dargenta.com.
We will never share your email address with unaffiliated third parties for their own independent marketing purposes.
Do Not Track
Some browsers include a “Do Not Track” (“DNT”) feature. Please note that we do not alter our Site’s data collection and use practices in response to a DNT signal from your browser, as no uniform industry standard for DNT compliance has been established.
9. CHILDREN’S PRIVACY
This Site is not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us immediately at contact@dargenta.com and we will promptly delete it.
10. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or applicable law. The updated version will be posted on this page with a revised “Last updated” date. Your continued use of the Site after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.
11. CONTACT US
For questions, concerns, or data rights requests regarding this Privacy Policy, please contact:
DARISA S.A. de C.V. (D’Argenta)
Pirámide 3, Col. Industrial
Naucalpan de Juárez, 53370
Estado de México, México
dargenta.com
Response time: within 30 calendar days for general enquiries; within 72 hours for urgent data breach-related requests.
